Types of consent

Consent may be either expressed or inferred.

A consumer can contact a business directly to withdraw or provide their consent to receive future calls or marketing faxes from that business.

What is ‘express consent’?

Express consent is where a person clearly tells, or indicates to, a business that he or she is happy to receive calls or marketing faxes from them, and directly provides his or her number to them for that purpose. For example, express consent is provided where a person ticks a box on a form, agreeing to receive future telemarketing calls or marketing faxes from a particular business.

What is ‘inferred consent’?

Inferred consent is where a business has reason to believe that a person is willing to receive telemarketing calls or marketing faxes. This is primarily based on a business or other relationship that exists between the person and the business.